PinkChoice Admin
Posts 9
|
71% of Gay Travelers Prefer to Stay in Gay Owned and Operated Hotels
Our recent members' gay travel survey provided some interesting information on the gay travel industry in 2009-2010
Many of our members participated in our recent travel survey. The results shed some light on the health and direction of gay travel in 2009 and going into 2010. Over 500 individuals completed the survey.
The Economy is Impacting Gay Travel
Fifty-six percent of respondents said that the current economy had affected their travel plans and that they would be spending less on travel than in previous years. However, 63% said that they had not needed to shorten their vacations and 54% had already booked their trips for 2010. We concluded that the gay travel market has been impacted by the bad economy but people are still traveling. They may be looking to spend a bit less but as the results show, many are already booking for 2010,
Gay Travelers Prefer Staying in Gay Owned Establishments
Seventy-one percent of respondents preferred to stay in an accommodation that was gay/lesbian owned and operated. That’s not surprising but over 50% indicated they weren’t bothered one way or the other. We were surprised that over 50% of the respondents said they would be comfortable staying in a non gay owned establishment. It might reflect society’s changing attitudes towards gay and lesbian travelers. Future surveys will examine this question further.
Price is the Main Factor for Choosing Travel Arrangements
When it comes to travel arrangements, less than 15% of members said they choose an airline specifically because of its GLBT policy. Based on this data, airlines that have spent time and money promoting gay friendly flights may not see much return. Over 50% said ticket price was a major deciding factor and 35% based their decision on flight schedules.
For more information on the survey and full survey results, email info@pinkchoice.com
|